Mass data upload in C4C

Hi Friends,

Can someone tell me if it is possible to upload data in bulk in C4C solution. For e.g. I want to upload the data of 20 new products in Registered products view  instead of creating new individual products and it will be shown up in OWL(refer to screenshot). Is it possible to do that? And how can we do this?

Regards,

Saurabh